Jeremy JohnsonFailure is likely to happen in product development, so why not push back with customer insights?Not to be a downer, but unfortunately, the numbers for successful experiences aren’t in our favor.·5 min read·Dec 9, 2021----
Jeremy JohnsonInclusive Design is Good Design (and Good Business)To this day, many people don’t know that an iPhone with no physical buttons is a great device for people who are blind…·5 min read·Oct 29, 2020----
Jeremy JohnsoninUX CollectiveUsability does not automatically increase adoptionTime and time again, I’ve heard the same story… Teams get together, decide what will be best for their customers, run it through usability…·4 min read·Aug 20, 2020----
Jeremy JohnsoninUX CollectiveHow Tesla became the most valuable car company in the worldHint: it’s the experience.·7 min read·Jun 17, 2020----
Jeremy JohnsoninUX CollectiveTools to gain customer insights in the age of social distancingHow do you gain customer insights when you need to stay six feet away? How do you get the context of employees, customers, or buyers when…·4 min read·Apr 29, 2020----
Jeremy JohnsoninUX CollectiveHow much should you invest in “Customer understanding” for new products and services?With any new product or service, one of the most important things is to make sure you have a customer base that sees value in what you’re…·6 min read·Apr 23, 2020----
Jeremy JohnsoninUX CollectiveHow the crisis is changing the experience of retail, and what you should do nextArguably nothing since the rise of social and mobile has changed shopping like our current challenges around COVID-19. I recently wrote…·4 min read·Apr 10, 2020----
Jeremy JohnsoninUX CollectiveAre you thinking about how your Customer Experience could go wrong?No one can predict when things go wrong, really wrong. You can plan for error states, empty data sets and poor connectivity — but large…·3 min read·Mar 19, 2020----
Jeremy JohnsonIt’s time to get a real watch, and an Apple Watch doesn’t countFirst off, I’m a bit of a watch nerd. That phrase “you can tell a man by his shoes”, I’m like that but with watches. I’m also passionate…6 min read·Apr 5, 2017----
Jeremy JohnsonThe many ways Design adds business valueI know Design adds value. As a process, as a method, as a practice — design can add value across organizations in a number of different…3 min read·Mar 9, 2017----