Failure is likely to happen in product development, so why not push back with customer insights?

Frustrated designer

ot to be a downer, but unfortunately, the numbers for successful experiences aren’t in our favor. Let’s talk about startups for a moment; 9 out of 10 startups fail. Why? Time and time again, research tells us the biggest problems with startups can be categorized into what many refer to as “product-market fit.”



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Jeremy Johnson

VP of CX for @projekt202 // former @travelocity @gamestop @sabretn // Passionate about product design, technology, gaming, photography & travel